Connect Taboola

With Taboola connected, the Taboola pixel fires on the checkout and the thank-you page. When the buyer arrives from a Taboola ad, the address carries the click identifier (tblci), and Vipter also notifies Taboola from the server. This notification needs no token and counts the sale even if the buyer pays the PIX (Brazil's instant payment) after closing the page.

Before you start, it helps to read how conversion tracking works.

Step 1: prepare the account in TaboolaCopy Anchor Link

1. In Realize, choose the account that runs the campaigns and open Tracking in the side menu. Copy the Account ID, the number shown at the top.
2. Still in Tracking, create one conversion per event you want to measure: click + New Conversion, choose to create the conversion with code and the EVENT type. Use exactly the names in the table at the end of this page, such as make_purchase for the purchase. With any other name, Taboola doesn't recognize the event.
3. Check that the campaigns carry the click identifier. Taboola adds tblci={click_id} to ads by default; if your account uses another name, change it to tblci in the campaign's tracking area.

Step 2: connect the account in VipterCopy Anchor Link

1. In the Vipter dashboard, open General›Conversions›Accounts and click Connect account. Choose Taboola Ads.
2. Fill in the numbered fields. Taboola doesn't use a token.

3. Click Connect and verify and then Continue.
4. Check the products the pixel should fire on and click Finish. Turn on Use automatically on new products to include products created later.

Step 3: testCopy Anchor Link

Taboola has no test event. The account shows Browser + postback and the verification completes on its own:

1. Open the account in Accounts, on the Connection tab, and click Verify now.
2. After the first buyer fills in their details on the checkout, the list shows the first event received.
3. After the first sale from a Taboola ad, the list shows the first sale sent from the server.

What Vipter sends to TaboolaCopy Anchor Link

• From the browser, every event that is on goes out. From the server, Lead (contact filled), PIX generated, Purchase and Subscription started go out, and only when the buyer arrived with tblci.
• Events carry the value, the currency and, when there is an order, the order ID.
• Taboola doesn't receive Shipping chosen, Renewal or Refund / chargeback.
• In What to send, choose the events, the Conversion value and the Value currency. See events and values.

Common problemsCopy Anchor Link

• Server delivery only happens when the ad brings its click identifier; without it, a PIX paid after the page was closed is not counted.

  The ad leads to a sales page and the tblci gets lost on the way to the checkout. Paste the UTM script on the sales page: it passes the tblci on to the checkout.

• Sales reach Vipter but don't show in Taboola

  The conversion doesn't exist in Taboola or has another name. Create the EVENT conversion with the exact name from the table, such as make_purchase.

• A sale has no server delivery in the activity

  Sales without tblci generate no postback and no server row in Activity. This is expected for buyers who didn't come from a Taboola ad.

• Your plan does not allow another account sending from the server. Upgrade to connect one more.

  Your plan reached its limit of accounts with server delivery. Delete an account with server delivery that you no longer use or change plans in Vipter plan.

What to do nextCopy Anchor Link

• Paste the UTM script on your sales page.
• Also connect Outbrain.