Connect Google Ads

With Google Ads connected, the Google tag loads on the checkout and the thank-you page and records a conversion for each event that has a label. In Google Ads, you create a conversion action for each step you want to measure, such as the purchase, and paste its label into Vipter.

Before you start, it helps to read how conversion tracking works.

Step 1: create the conversion actions in Google AdsCopy Anchor Link

1. In Google Ads, open Goals›Conversions›Summary and create a website conversion action for each step you want to measure. The most important one is the purchase.
2. Open the action you created and its tag setup. Choose the option to use Google Tag Manager: it shows the Conversion ID and the Conversion label.
3. Note the Conversion ID, which is the same for every action in the account, and each action's label.

In the Google tag, both show up together in send_to, such as AW-123456789/AbC-D_efG123. The ID is the part before the slash, and the label is the part after it.

Step 2: connect the account in VipterCopy Anchor Link

1. In the Vipter dashboard, open General›Conversions›Accounts and click Connect account. Choose Google Ads.
2. Fill in the numbered fields.

3. Click Connect and verify and then Continue.
4. Check the products where conversions should be recorded and click Finish. Turn on Use automatically on new products to include products created later.

Step 3: paste the conversion labelsCopy Anchor Link

Without a label, the event doesn't become a conversion. The labels are in the account's What to send tab.

1. Open the account in Accounts and go to the What to send tab.
2. Under Google Ads conversion labels, paste each conversion action's label next to the matching event. Leave blank the events you don't want to measure.
3. Click Save.

An event's field is locked when the event is off under Events sent, at the top of the same tab. A product can use its own labels: in General›Conversions›Overview, click the product's cell and choose Adjust on this product….

Step 4: testCopy Anchor Link

Google Ads has no server delivery, so the account doesn't have the test event button.

1. Open the checkout of a product linked to the account and make a test purchase.
2. Follow the conversion action in Google Ads. A new action only shows conversions after it receives the first one.
3. In Vipter, the account's Connection tab shows when the first event was received, after someone fills in their details on the checkout.

What Vipter sends to Google AdsCopy Anchor Link

Each event with a label becomes a conversion of that label's action.

• Google Ads doesn't receive Page view, Shipping chosen, Renewal or Refund / chargeback.
• Each conversion carries the value and currency. The purchase carries the order ID as the transaction ID, and Google Ads uses this ID to avoid counting the same purchase twice.
• With Email on under Matching data, the tag receives the buyer's e-mail (and the phone, if Phone is on) for enhanced conversions. To use this data, turn on enhanced conversions in the Google Ads conversion settings.
• In What to send, also choose the Conversion value and the Value currency. See events and values.

Common problemsCopy Anchor Link

• Invalid format on the ID field

  The ID must start with AW- followed only by numbers. Don't paste the label or the whole send_to.

• No conversion shows up in Google Ads

  The event has no label or is off. Check the labels in What to send and, if the product has adjustments, the product's labels.

• PIX sales show up less than in Vipter

  The buyer paid the PIX (Brazil's instant payment) in their banking app and didn't return to the thank-you page. Google Ads only receives from the browser. See the warning at the top of this page.

• Conversions disappear when the buyer declines cookies

  With the consent banner on, the tag only loads after the buyer accepts.

What to do nextCopy Anchor Link

• Connect Google Analytics 4 to also get the sales confirmed by the server.
• Paste the UTM script on your sales page so you don't lose the ad's gclid.