Path to selling courses and digital products
What to set up, and in what order, to sell a course or e-book on Vipter, with a member area, downloadable files, PIX and installments.
For courses, e-books and other digital products sold once, the path is short: no shipping and no delivery address. What matters is getting paid by PIX (Brazil's instant payment) and card in installments, and granting access right after payment.
Before you start
- The store activated. See choose the plan and activate the account.
1. Connect a provider with PIX and installments
In Brazil, a large share of digital product sales is paid by PIX or by card in installments. Connect an account that does both, such as Pagar.me, Mercado Pago or Asaas. Then see PIX and set the installments rule.
2. Fill in the store address
By default, a course's checkout doesn't ask the buyer for an address. In that case, the store's address is sent to the provider as the billing address. Fill in Store address in GeneralSettingsGeneral.
3. Create a Course product
In CatalogProducts, create the product and, in Product type, pick Course (or Digital product, for an e-book). Both are one-time payments. See product types and create a product.
Selling access with a monthly fee?
Use Virtual subscription (SaaS / platform), which is recurring, and follow the path for SaaS and digital subscriptions. Downloadable files only exist in the Course and Digital product types.
4. Create the offer
The offer sets the price and generates the payment link you put on your sales page. See create an offer.
5. Deliver the content
Choose one of these ways, or both:
- Member area. Connect the platform in GeneralIntegrationsMember areas. Vipter enrolls the buyer when the sale is approved and removes access on a refund or chargeback. See connect MemberKit. Cademí and Membox.io are on the list too.
- Downloadable files. In the product's Downloads tab, add the links to the files you host. After payment, the buyer sees the links on the thank-you page and in the customer portal. They also go out by e-mail when the store has an e-mail provider connected in GeneralIntegrations. You can limit the number of downloads and how long access lasts.
6. Increase the order value
The offer page holds the order bump (an extra item ticked on the checkout itself) and the one-click upsell (an offer shown right after payment). Coupons are in CatalogCoupons.
7. Measure your ads and test
Set up conversion tracking, for example with Meta. Finally, test the store with an end-to-end purchase: payment, access to the member area and download links.
First sale checklist
The five steps of the dashboard's Getting started card, in order, with what completes each one and where its guide is.
Path to selling SaaS and digital subscriptions
What to set up, and in what order, to charge for software or digital content by subscription, with a free trial, plan changes, the customer portal and notices to your system.