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Roles and permissions

What Sales, Admin and Owner can see and do in each area of the dashboard, the areas Sales can't see and the rules of the Owner role.

Admin or OwnerAll plansVerified on Sep 28, 2026

Each team member has a role in each store: Sales, Admin or Owner. Roles are tiered: Admin can do everything Sales can, and Owner everything Admin can. A person can have different roles in different stores.

In short:

  • Sales: As Sales you follow this store's orders, customers and subscriptions.
  • Admin: As Admin you also set up products, payments, integrations and the team.
  • Owner: As Owner you answer for this whole store. This is the person who subscribes to and pays for the plan.

What each role can do

What it doesSalesAdminOwner
See the home dashboard, transactions, subscriptions, customers, products, coupons and shipping✅✅✅
Write internal notes on orders and delete their own✅✅✅
Change an order's status by hand, with a reason✅✅✅
See SalesCommissions. Sales only sees their own numbers✅✅✅
Edit customers and make a new sale on the saved card✅✅✅
Pause, resume, cancel and reactivate subscriptions, change the offer and make an extra charge✅✅✅
Add new customers❌✅✅
Refund, capture or void an order's payments❌✅✅
Issue or cancel an invoice, resend the order's e-mails and download links❌✅✅
Delete anyone's internal note❌✅✅
Create and edit products, offers, families, coupons and shipping❌✅✅
Add sellers and change an order's seller❌✅✅
Configure providers, payment flows and installments❌✅✅
Configure conversions and integrations❌✅✅
Open the settings: store details, portal, domain, e-mails and team❌✅✅
Invite, change the role of and remove team members❌✅✅
See Vipter plan: plan, quota, limits and charges❌✅✅
Subscribe to, change or cancel the plan❌❌✅
Transfer ownership of the store❌❌✅

What Sales can't see

How the store is set up is the Admin's business. For people with the Sales role:

  • The menu doesn't show the Payments and General groups, that is, Providers, Payment flows, Installments, Conversions, Integrations and Settings.
  • The profile picture menu doesn't show Vipter plan.
  • A direct link to these areas, including any page inside them, opens the We couldn't find this page page.
  • The dashboard search only offers pages the person can open.
  • The notice banners at the top show, but without the links to choose a plan or manage billing. Notices that point to the settings also disappear.
  • The product page doesn't show the conversions tab, and the order page doesn't show the source and conversions card.

Rules of the Owner role

  • One owner per store. It is the person who created the project.
  • You can't invite someone as owner. Invitations only accept Sales or Admin.
  • The owner can't be demoted or removed, not by an admin, not by themselves. To leave, they transfer ownership and become an admin.
  • The plan belongs to the owner. It covers all of their stores. See Plans and limits.

What changes access besides the role

SituationEffect
Store with the Suspended statusThe dashboard is read-only for everyone, including the owner.
Store with the Past due statusCreating new items, such as products and customers, is paused until the plan is brought up to date. See Past-due payment.
Demo storeThe sample records are read-only for every role.

Change someone's role

An admin or the owner changes the role in GeneralSettingsTeam, in the menu on the person's row. See Team and invitations.

What to do next

On this page