Connect Reddit Ads (Pixel and Conversions API)

With Reddit Ads connected, the Reddit pixel fires on the checkout and the thank-you page, and the Reddit Conversions API sends the events from the server. The purchase is reported when the payment is confirmed, including a PIX (Brazil's instant payment) paid after the buyer closed the page. Both deliveries carry the same conversion identifier, and Reddit counts each sale once.

Before you start, it helps to read how conversion tracking works.

Step 1: copy the pixel ID and generate the token in RedditCopy Anchor Link

1. In Reddit Ads, open Events Manager and choose your pixel.
2. Copy the Pixel ID. It starts with a2_ or t2_, such as a2_abcdef123456.
3. On the same pixel, open Conversions API and, under Set up manually, click Generate Access Token. Copy the token: Reddit shows it only once.
4. To test before selling, open the same pixel's event testing and copy the test code (test ID).

Step 2: connect the account in VipterCopy Anchor Link

1. In the Vipter dashboard, open General›Conversions›Accounts and click Connect account. Choose Reddit Ads.
2. Fill in the numbered fields. The test code is under Advanced: test mode.

3. Click Connect and verify. Vipter saves the account and checks the ID's format. With the test code filled in, it also sends a test event to confirm the token.
4. Click Continue, check the products the pixel should fire on and click Finish. Turn on Use automatically on new products to include products created later.

Step 3: testCopy Anchor Link

1. With the test code saved, open the account in Accounts, on the Connection tab.
2. Open the pixel's event testing in Reddit and click Send test event in Vipter. Vipter sends a 1.00 test purchase in the project's currency, which shows only as a test.
3. Delete the test code in Connection and click Save.

What Vipter sends to RedditCopy Anchor Link

• Reddit does not receive Shipping chosen, Renewal or Refund / chargeback.
• Through the API, the names go in capitals, such as PAGE_VISIT and PURCHASE, and the custom ones as CUSTOM. It is the same event: Reddit joins the two.
• From the browser, every enabled event goes out. From the server, Lead (contact filled), PIX generated, Purchase and Subscription started go out.
• Every event except Page view carries value, currency and item count. Events also carry the order's items and, when there is an order, its ID.
• In What to send, choose the events, the Conversion value and the Value currency. See events and values.

To find who clicked the ad, Reddit uses:

• the rdt_cid, the click identifier Reddit adds to the ad's address, and the pixel's _rdt_uuid cookie;
• the buyer's IP and browser;
• the e-mail, the phone and the customer ID, according to Matching data. From the server, they go hashed with SHA-256; in the browser, the pixel hashes them itself. Reddit does not use the name or the address.

The UTM script carries the rdt_cid and the _rdt_uuid cookie from your sales page to the checkout.

Common problemsCopy Anchor Link

• Invalid format on the Pixel ID field

  The ID must start with a2_ or t2_. Copy the Pixel ID again in Events Manager.

• Fill in and save the test event code first: without it the test counts as a real conversion.

  Without a test code, the test purchase would count as a real sale. Save the test code from Events Manager and try again.

• Token rejected by the platform

  The token was revoked or belongs to another pixel. Generate another one in Conversions API and paste it in Connection. Reddit's answer shows below the item.

• Two Reddit accounts on the same product receive each other's events

  In the browser, the Reddit pixel delivers each event to every Reddit pixel loaded on the page. To keep two accounts' numbers apart, use each one on different products.

• Your plan does not allow another account sending from the server. Upgrade to connect one more.

  The plan has reached its limit of accounts with server delivery. Remove the token from an account you no longer use or change plans in Vipter plan.

What to do nextCopy Anchor Link

• Paste the UTM script on your sales page so you don't lose the ad's rdt_cid.
• Also connect Meta Ads or TikTok Ads.