Connect Snapchat Ads (Snap Pixel and Conversions API)

With Snapchat Ads connected, the Snap Pixel fires on the checkout and the thank-you page, and the Snapchat Conversions API sends the events from the server. The purchase is reported when the payment is confirmed, including a PIX (Brazil's instant payment) paid after the buyer closed the page. Both deliveries carry the same identifier, and Snapchat counts each sale once.

Before you start, it helps to read how conversion tracking works.

Step 1: copy the pixel ID and generate the token in SnapchatCopy Anchor Link

1. In Ads Manager, open Events Manager and choose your Snap Pixel.
2. Copy the Pixel ID. It has letters, numbers and hyphens, such as 1ec32188-754e-4be2-8e55-c949a984a39f.
3. Open the menu in the corner of Ads Manager and click Business Details.
4. In the Conversions API Tokens section, click Generate Token and copy the token. Only organization admins see this section.

Step 2: connect the account in VipterCopy Anchor Link

1. In the Vipter dashboard, open General›Conversions›Accounts and click Connect account. Choose Snapchat Ads.
2. Fill in the numbered fields. Test mode is under Advanced: test mode.

3. Click Connect and verify. Vipter saves the account and checks the ID's format. With the token filled in, it also sends an event to Snapchat's validation, which confirms the token without recording a conversion.
4. Click Continue, check the products the pixel should fire on and click Finish. Turn on Use automatically on new products to include products created later.

Step 3: verify and testCopy Anchor Link

1. Open the account in Accounts, on the Connection tab.
2. Click Verify now to check the token again.
3. Click Send test event. Vipter sends a 1.00 test purchase in the project's currency to Snapchat's validation, even with test mode off. It shows among the test events in Events Manager and doesn't become a conversion.

If you turned test mode on, turn it off in Connection and click Save.

What Vipter sends to SnapchatCopy Anchor Link

• Snapchat does not accept freely named events. PIX generated uses the first of Snapchat's five numbered custom events, CUSTOM_EVENT_1.
• Snapchat does not receive Shipping chosen, Renewal or Refund / chargeback.
• From the browser, every enabled event goes out. From the server, Lead (contact filled), PIX generated, Purchase and Subscription started go out.
• Every event except Page view carries value, currency, the item IDs and the quantity. The purchase carries the order ID, which Snapchat also uses so it doesn't count the same sale twice.
• In What to send, choose the events, the Conversion value and the Value currency. See events and values.

To find who clicked the ad, Snapchat uses:

• the ScCid, the click identifier Snapchat adds to the ad's address, and the pixel's _scid cookie;
• the buyer's IP and browser;
• from the server, the data checked in Matching data, hashed with SHA-256: e-mail, phone, name, address and customer ID;
• in the browser, the e-mail and the phone, which the pixel hashes itself.

The UTM script carries the ScCid and the _scid cookie from your sales page to the checkout.

Common problemsCopy Anchor Link

• Invalid format on the Pixel ID field

  The ID has 36 characters with four hyphens. Copy the Pixel ID again in Events Manager.

• Token rejected by the platform

  The token was revoked or belongs to another organization. Generate another one in Business Details and paste it in Connection. Snapchat's answer shows below the item.

• I can't find the Conversions API tokens section

  Only organization admins in Snapchat see the section. Ask an admin to generate the token or to give you that role.

• PIX generated mixes with another custom event

  If you already use CUSTOM_EVENT_1 on the same pixel for something else, turn off PIX generated in What to send.

• Two Snapchat accounts on the same product receive each other's events

  In the browser, the Snap Pixel delivers each event to every Snapchat pixel loaded on the page. To keep two accounts' numbers apart, use each one on different products.

• Your plan does not allow another account sending from the server. Upgrade to connect one more.

  The plan has reached its limit of accounts with server delivery. Remove the token from an account you no longer use or change plans in Vipter plan.

What to do nextCopy Anchor Link

• Paste the UTM script on your sales page so you don't lose the ad's ScCid.
• Also connect Meta Ads or TikTok Ads.