Connect Leadlovers

With Leadlovers connected, every Vipter sale event creates or updates the lead by e-mail and places them in the machine, the e-mail sequence and the level you chose for that event. Whoever generates a PIX enters the PIX reminder funnel, whoever buys enters the product funnel, whoever abandons the checkout enters the recovery funnel.

Before you start, read how automations work.

Step 1: copy the token and the codes in LeadloversCopy Anchor Link

1. In your Leadlovers account settings, copy the API token pessoal (personal token).
2. For each funnel you will use, write down three codes: the máquina (machine), the e-mail sequência (sequence) and the nível (level) where the lead should enter. Leadlovers shows these codes on the machine screen.

Vipter has not confirmed the exact path of these menus. If you can't find the token or the codes, ask Leadlovers support.

Step 2: connect in VipterCopy Anchor Link

1. In the Vipter dashboard, open General›Integrations›CRM and email marketing›Leadlovers.
2. Under Connection, fill in the numbered fields.

3. Under Funnel per event, enter each event's funnel in the machine:sequence:level format, with the codes from step 1.
4. Under Events sent, uncheck what you don't want to send.
5. Leave Active — send events to this platform on, click Save and then Test connection.

An example of funnel per event:

Each field accepts a single funnel, with the three numbers separated by colons. Any other format shows Invalid value for this platform..

Step 3: use one funnel per offer (optional)Copy Anchor Link

1. Under Funnel per offer, pick the Offer.
2. Enter the Funnel (machine:sequence:level), such as 22222:333:1.
3. Click Add rule.

Optional: buyers of this offer enter this funnel when the order is paid. The offer's other events follow the funnel per event. In the example, whoever pays for Course X enters 22222:333:1 instead of 12345:680:1. A PIX generated or an abandoned cart for Course X stays in the event's funnel. The rule also applies to the other offers of the same product.

What happens on each eventCopy Anchor Link

• The lead is created or updated by e-mail and placed in the event's machine, sequence and level. A repeated event for the same buyer doesn't fail with "lead already exists".
• The name goes along, plus the phone with country code in digits only (such as 5541988887777), the city, the state, the sale's UTMs and the source Vipter.
• On PIX generated and abandoned checkout, the link to resume the purchase goes as the abandoned cart link.

Deliveries, retries and resendCopy Anchor Link

• sent: the lead entered the funnel.
• skipped: the sale has no e-mail, the event has no funnel (no Leadlovers machine:sequence:level for …), the value is not in the right format (… is not machine:sequence:level) or it is the paid order of a renewal.
• failed: Leadlovers refused or did not answer. A refusal, such as a wrong token or a code that doesn't exist, is not retried. Temporary failures get automatic retries.

An event skipped for lack of a funnel can be sent later: fill in that event's funnel, save and use Resend. See retries and resend.

Common problemsCopy Anchor Link

• The platform refused the credentials

  The token is wrong. Copy it again from your Leadlovers account settings.

• The delivery failed with BadRequest

  The machine, the sequence or the level doesn't exist, or the level doesn't belong to that sequence. Check the three codes on the machine screen.

• The lead did not enter the product funnel

  The funnel per offer only applies to the paid order. Check that the rule belongs to the offer sold or to another offer of the same product.

What to do nextCopy Anchor Link

• Understand values per event and offer rules.
• See the events sent and when each one goes out.